The 25+ person in-house creative agency at DISH Network existed in many forms since the company launched in 1995. It was known internally as the creative services team within Marketing. Although the team was made up of creative professionals from agencies and other environments, it struggled to get the respect and quality of work it deserved.
In 2014, the team decided to create a brand identity and market itself in order to improve perception internally and drive recruiting-efforts externally. The name OneTen was inspired by the orbital slot in space (110 degrees) of DISH’s first satellite. The mark acts as both a lettermark and an abstract representation of a satellite’s path in orbit. The simplicity of the logo allows for the upmost flexibility in application including a multi-faceted color palette, pattern-integration, and fills.
OneTen DISH Creative (dba "OneTen") is is the strategic and creative advertising agency housed within DISH. They believe in delivering high–impact creative for DISH that's grounded in business knowledge, design expertise and our invested passion for the brand.
