Illustrative explainer-style spots to promote SLING local channel solutions
SLING offers a variety of ways to get local channels through its line of products and needed a series of videos to communicate that to existing customers and new prospects. I was tasked with creating a new and cohesive look across multiple spots that allowed for flexibility of message and an ownable look to elevate branding. The illustrative explainer-style direction was developed to allow flexibility across all spots, extend shelf-life and create a unique look to help differentiate SLING from its competitors.
I was responsible for the overall visual concept, storyboarding, illustration, motion graphics, sound design.
Other Videos: Click below for links to the other videos in the series.
Sling TV is an American over-the-top internet television service operated by Sling TV LLC, a wholly owned subsidiary of Dish Network. The virtual multichannel video programming distributor aims to complement subscription video on demand services for cord cutters, offering a selection of major cable channels and OTT-originated services that can be streamed through smart TVs, digital media players and apps.
