Communication materials for a new line of business
I led the art direction and brand positioning for the new wireless line of business within the DISH enterprise. Prior to creative, I worked closely with account and writers to develop the overall brand story, voice and character for wireless messaging, as a guide for creative development. Tactics for launch were B2B-focused to build investor relationships and drive recruiting. Those include proposals, presentation materials, videos, technical diagrams and infographics. Internally-facing tactics also held an important role and included rallying-cry hype videos and adcepts for new product lines. In addition to art direction, I was the lead motion designer on the project, with additional support in print and digital design.
