Broadcast promotion for the Man with No Name Trilogy
HDNet Movies needed to promote a set of 3 movies called the Man with No Name Trilogy, starring Clint Eastwood (including The Good, The Bad, and the Ugly). Westerns were a staple of the network, but they needed to be presented in new ways, to increase engagement in those who had already seen the movies before. Using the True Detective title sequence as inspiration, I created of spot which featured a series of animated images, highlighting story elements throughout the series in fun ways to surprise and delight the core audience.
I was responsible for the overall visual concept, storyboarding, design, and motion graphics.
Movie lovers’ channel, featuring theatrically released films and documentaries presented in HD. HDNet Movies delivers 700+ compelling titles, featuring iconic classics & award-winners spanning the 1970s to present. Available in ~12M homes, it is one of the few remaining free and pure movie channels.
