Product launch campaign for portable satellite antenna
The Tailgater is a portable satellite antenna from DISH used bring HD sports entertainment to the outdoor enthusiast, specifically the hardcore tailgater. To launch the product, I developed an all-encompassing advertising campaign to run across all possible tactics. The campaign focuses on the fun and awesome excess of big tailgate parties, told through unapologetic truths that encapsulate the feeling our target has for the subject and their sports team.
I was responsible for the creative direction of the entire campaign. That included development of the initial campaign concept, client pitches, print, digital and social design, script writing, and art direction of 2 preroll videos, still photo shoot, and multiple radio spots.
DISH Network (dba "DISH") is a direct-broadcast satellite service provider. The company provides satellite TV, satellite Internet, audio programming, and interactive television services to a subscriber base of roughly 14 million commercial and residential customers in the United States.
