AXS TV needed to develop a new live-action location-based TV show for the network, featuring musical artists shopping for their favorite vinyl record albums. I was brought in to develop the overarching identity, look-and-feel and design. The show was based out of a famous record store, lending itself as the main inspiration for the neon-sign friendly logo package, color palette and textures. Each show featured two musical guests intercut throughout, with associated graphics helping distinguish between each guest and their records. Additional graphics included art for B-roll, album fun facts, trivia, and the results of the artist’s top picks.
I was responsible for the overall show graphic look-and-feel, identity, design, and motion graphics. I also led the build-out of style guides, comprehensive toolkits and art direction for all promotional materials.
Credits:
- Art Direction/Design/Motion Graphics: Chris Rolofson (myself)
- Executive Producers: Stephen Stormer, Katie Daryl
- Producer: Megan Mackenzie
- Director of Photography: Matthew Bowler
- Camera Operator/Producing Editor: Travis Ford
- Production Coordinator: Kandi Wheeler
- Production Manager: Allyson Vecchione
Award-Winner
The TV series was a 2024 Silver award winner for the 45th Annual Telly awards. Category: General-Reality
