I was contacted by a start-up horse dressage and boarding farm in Austin, Texas to develop a logo for their launch. The farm targets passionate riders looking for a fun, yet professional environment. The vast majority of their clientele are female, who desired an identity they could be proud of to wear and display at weekly competitive events. The logo needed to be relatively simple for embroidery applications and could not be mistaken for a breeding facility or fancy show barn. The name and logo concepts were inspired by the phrase “once in a blue moon,” a representation of the client’s success in launching the business against all odds.
Blue Moon Farm is a english riding, dressage and boarding facility based out of Austin, Texas. The facility provides a fun and safe riding environment for both riders and horses.
