DISH Movers is a retention program from DISH Network that offers new promotions and other benefits to people who are moving, to avoid losing the subscriber to other providers. I developed 3 distinct concepts and pitched the client with concept write-ups, storyboards, rough scripts, and print samples. The chosen campaign, “Welcome Home,” focuses on connecting the positive associations a customer has with a new home, to the way DISH customers feel about their TV– the joy of arrival vs. the hassle of departure.
Along with concept development and writing, I helped produce both the spot and art directed the supportive still photo shoot and corresponding advertising materials. The cross-channel campaign appeared across broadcast, print and digital.
DISH Network (dba "DISH") is a direct-broadcast satellite service provider. The company provides satellite TV, satellite Internet, audio programming, and interactive television services to a subscriber base of roughly 14 million commercial and residential customers in the United States.
