The Refer a Friend program at DISH drives new activations through the referrals of existing customers. With each referral, a customer receives a number of different rewards. To advertise the program and its rewards throughout the year, I was asked to create a broadcast cross-channel spot featuring these rewards and other benefits. The spots feature referral use cases to increase response and 4th-wall-breaking lifestyle imagery to engage and tell the referral story.
I was responsible for the overall visual concept, storyboarding, motion graphics and sound design.
DISH Network (dba "DISH") is a direct-broadcast satellite service provider. The company provides satellite TV, satellite Internet, audio programming, and interactive television services to a subscriber base of roughly 14 million commercial and residential customers in the United States.
