A broadcast spot for Whidbey TV on Whidbey Island, WA.
Whidbey Telecom on Whidbey Island, WA needed a broadcast spot to communicate to its residents that it was transitioning its TV service over to DISH and becoming an authorized retailer. They were experiencing hesitation from residents on switching, due to concerns over the quality of service from a big-name satellite TV company. We created a spot that addressed those concerns through messaging and a fun, illustrative approach that reminded people of their trust in the company, and welcomed them to stop by and learn more.
Credits:
Concept, Animation and Sound Design: Myself
Copywriting: JL Perez
Account Management and VO: Matt Chaffin
Project Management: Samantha Shepley
Awards:
NTCA Marketing Excellence Award May 2020, NTCA Category: Broadcast Campaign
DISH Network (dba "DISH") is a direct-broadcast satellite service provider. The company provides satellite TV, satellite Internet, audio programming, and interactive television services to a subscriber base of roughly 14 million commercial and residential customers in the United States.
